Matrix Food for Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid, For Dry Hair, Moisturising and Nourishing, 300 ml

Why did you choose this product over others?:I don’t often leave reviews but this is the best ever shampoo I’ve used. Hair feels super silky and moisturised and so clean! Lovely scent, a subtle cherry almond/vanilla. Huge bottle that will last a long time. If you’ve got dry, porous, damaged and/or frizzy hair this is the shampoo for you. I followed up with the matching conditioner then oil. Both excellent products. I will definitely re purchase!

Absolutely amazing for my blonde bleached dry hair. Very moisturising, softening, you can brush your hair with no issues straight away, smells very nice.definitely worth it.

I tried this for the first time yesterday along with the conditioner and hair oil from the same range. I really love it and will definitely buy again.My first impression was that I loved the smell (all three items have the same scent). My only negative about the shampoo is that it is so dense, I needed much more of this shampoo than other shampoos I have used (I have long thick hair). The first wash didn’t get my hair clean but the second wash then did a great job. I can see me getting through the bottle quite quickly.After I followed up with the other products, my hair felt noticeably softer and more nourished. When dry it feels really silky, clean and smells amazing - my friend commented and even sniffed me!It has made a big difference to my frazzled dry hair in one wash, can’t wait to see how it does after long use.

Nice shampoo. Foams up easily and only needed a small amount for my hair. No noticeable difference when using it in the shower. Hair had a relatively dry consistency to it when washed out (compared to when using other higher end products like Olaplex) but when dried my hair certainly looked thicker in nature. Good overall value for the price.

I buy so much stuff from Amazon and I think I've left less than 5 reviews. This deserves one though. My hair has been driving me bananas. It's curly and naturally quite dry and prone to a bit of drizz. Lately, its just completely lost its bounce and felt so straw like and unhealthy. I thought it might be hormones but on a whim I tried this shampoo after reading the great reviews and it's genuinely stunning. It's feels like silk as it lathers into hair and scalp. So different from ALL the other shampoos I've tried. This is super luxurious. I feel relieved that my hair has been saved!

Recommended by my lovely hairdresser for my very dry hair - I’ve been using it for about a month and definitely have seen the difference and felt it - it lathers up beautifully and leaves my hair feeling soft and clean, the scent isn’t overpowering but smells very fresh - definitely recommend this in the shampoo and conditioner combo Why did you choose this product over others?:

Brilliant shampoo and conditioner, hair is so soft and smells lovely, can feel the difference after first washHighly recommended

Have been using for over a month now and my hair feels and looks amazing smells really nice price about same as anywhere else only thing that let this down was my box was open upon delivery but thankfully no damage to product